Snapchat Minis
We partnered with Snap to help create one of Snapchat’s first Minis.
Providing a hard to reach generation (90% of 13-34 year olds) with much needed free, and shareable, tools to help support each other’s mental health.
Providing a hard to reach generation (90% of 13-34 year olds) with much needed free, and shareable, tools to help support each other’s mental health.
︎ Creative Direction: Paddy Fraser
︎ Copy: Makenzie McNeil
︎ Illustrations: Cha, Ryan Cox, Karen Hong
︎ Copy: Makenzie McNeil
︎ Illustrations: Cha, Ryan Cox, Karen Hong
![](https://freight.cargo.site/t/original/i/2d69b04a27d1a7f4c66b053060b1d366871ed3a81bd681eb74ab6460bec7de96/Full-Mockup.png)
![](https://freight.cargo.site/t/original/i/e77de42a20e1416f1ac5d9fc2991f2162ebbbb3a4f87c4f002f592de02d84398/Sticker---Happy-Heart.gif)
![](https://freight.cargo.site/t/original/i/19748f03d1566d63754306ed91efe5054c066fad83581b0bc22a8168a33cf546/Sticker---Purple-Chill.gif)
![](https://freight.cargo.site/t/original/i/afeebc71c11d661c768a59ba78db28b6a7d6553c86e516f01b707ead45593334/Sticker---Green-Meek.gif)
![](https://freight.cargo.site/t/original/i/17fad9669773dd8a74e7ac22b263a013adc647ddb54b033caaf010b15d8b02d1/Sticker---Yellow-Scrunch.gif)
![](https://freight.cargo.site/t/original/i/62e8dbd93b5298662b8efcc91feb0c1996f2b746464138dd9cb3c4a74998e853/Sticker---Blue-Face.gif)
![](https://freight.cargo.site/t/original/i/751c4682b2f7c0d1102678e9922f305d8f75590da99a7a4f0025d77b9c7823f4/Snap-Marketing---V4.gif)
![](https://freight.cargo.site/t/original/i/bf38b62e98ad4b76134a2a428e438e7ebe4f878585552d0071d0ae1f1a75de1d/snap-player-trans.mp4-high.gif)
![](https://freight.cargo.site/t/original/i/df029f32c19233b75c0aff5d76f2fed89d7fc5798d87b6d2655c5dc2395ec07f/snap-bottom-stickers.mp4-high.gif)